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The Ideas Foundry brings ideas to life through events, festivals and award-winning animations.

We are living through an era of incredible disruption and change. 

Major demographic shifts and technological developments have shrunk the world, and yet in many ways we are more polarised and divided than ever. Whilst we've made great progress on 20th century challenges like longevity, health and wellbeing, the 21st century has spawned complicated new problems that need new approaches and ways of thinking. We can celebrate how far we've come whilst still acknowledging how much has yet to be done.

    Populist movements are on the rise, AI is changing how we live and work, inequality is widening, wage growth can no longer keep up with housing booms, Big Data is largely unregulated, and major systemic challenges like climate change threaten our very existence. 

Butterley believes that we need to be well-informed on these, and many more issues and developments that affect our lives. As citizens we need a diet of diverse, evidence-based news sources in order to make good decisions. We believe that the more people can easily access independent, high-quality information, the healthier a society will be. 

So it's even more important that information is packaged in exciting, entertaining and inspiring ways - so learning about the world is not a chore, but something that makes us feel more alive, engaged and connected to others. 

“Abi is one of the most brilliant cultural entrepreneurs I’ve ever met.”

Roman Krznaric, author and founder of the Empathy Museum

We live to share good ideas.

To shine a light on issues that need greater awareness.

To contribute to a collective resource of intelligent content.

To inspire personal change.

To drive social change.

 
 
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We are driven by the power of:

Critical thinking

Questioning assumptions, challenging orthodoxy 

Storytelling 

Universal narratives that bring about change

Curiosity 

The joy of discovery, the 'deep dive', cross-pollination of ideas 

In order to tackle our greatest 21st-century problems - from our own personal frailties to systemic global challenges - we need unfettered access to ideas. 

We contribute to the public sphere by creating informative, thoughtful, entertaining content that inspires change. 

Our work will always be:

Evidence-based 

Robust, well-researched and factually accurate

Multidisciplinary 

Drawing from many different traditions and modes of thinking

Empathic

Always seeking to understand and inhabit the 'other' perspective

Diverse

Harnessing the power of heterogeneous perspectives and voices

Innovative

Utilising the latest formats and technologies to tell stories

Artistic

Led by good design and an appealing aesthetic

"What would be the value of the passion for knowledge if it resulted only in a certain amount of knowledgeableness and not...in the knower’s straying afield of himself?" - Michel Foucault